Chipotle’s Video Regarding The Importance of Developing a Sustainable Food Source

This short film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Chipotle Mexican Grill pioneered the use of organic, locally grown ingredients in fast food, and has created a nonprofit foundation to support sustainable farming practices. They are the only fast food chain to do so and we applaud them for their forward movement in this era.

The new Chipotle Cultivate Foundation says it will support organizations for family farms; food education programs for younger generations; and ranchers and farmers who are developing more sustainable practices.

Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.”